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Insights

Notes from the studio.

What we have learned shipping AI, web and cloud products, written for the people who have to make the call.

12 Aug 2026 · 7 min read
Grounded AI assistants: what actually works in production
Most AI copilots fail after the demo. The ones that survive share three traits: scoped retrieval, human-in-the-loop actions and relentless evaluation.
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30 Jun 2026 · 6 min read
Shipping 3D on the web without losing Core Web Vitals
Immersive sites and fast sites are not opposites. Here is the playbook we use to keep WebGL experiences above a 90 performance score.
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14 May 2026 · 4 min read
Why we run discovery before we quote
A fixed price for an undefined product is a guess dressed as a promise. Discovery replaces the guess with a roadmap you own.
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