Team

Small team. Serious energy.

Senior practitioners who have shipped at scale, working directly with you, without layers in between.

01 / The people

Senior practitioners who have shipped at scale, working directly with you, without layers in between.

Founder & CEO
Aarav Desai
Founder & CEO
Started UBACODE in 2018 after a decade leading product engineering at fintech scale-ups. Runs discovery and keeps the studio honest about risk.
Creative Director
Saanvi Patel
Creative Director
Leads research, design systems and motion. Previously designed products for health and mobility companies across three continents.
Head of Engineering
Rohan Khanna
Head of Engineering
Architect of most platforms we run. Cares about observability, boring infrastructure and pull requests that explain themselves.
AI Product Lead
Nisha Menon
AI Product Lead
Builds grounded assistants and evaluation harnesses. Formerly applied ML research; now obsessed with what survives production.

02 / How we think

Principles we hire and ship by.

01
Clarity over cleverness
We explain trade-offs in plain language and write code the next person can read.
02
Senior in the room
The people who scope the work are the people who build it. No bait and switch.
03
Outcomes, not output
We measure ourselves on what changed for the business, not on features shipped.
04
Honest about risk
We surface problems early, including when the right answer is a smaller build.

Next step

Tell us where you're heading. We reply within two working days with a point of view and a plan for the first conversation.